Proton Gen2 (Proton's New Generation)

(7 March 2005)

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Proton's commitment to Research & Development (R&D) and focus on automation addresses the challenge of a globalized industry. The new world class manufacturing plant in Tanjung Malim, Perak provides Proton with additional production capacity of 100,000 cars a year to the existing 250,000 a year at the factory in Shah Alam, Selangor. The unique modular design vehicle platform in Tanjung Malim allows for mixed production of different vehicle types, giving Proton the distinctive capability to make anything from small cars to the larger Multi-Purpose Vehicles (MPV). The Gen2, which was the first model to drive off these unique production lines, is fitted with a homegrown engine, the CAMPRO, designed to incorporate other applications such as cam profile switching technology, variable valve timing and the use of natural gas. The Gen2 is now known in the market for its fuel efficiency. The R&D team is currently creating a new engine family of higher capacity to complement the CAMPRO.

With the right combination of technology and human innovation, Proton strives to achieve its dream of having Proton cars driven in every country around the world and its new spirit of Daring to Dare provides just the impetus.

The Proton's mark of pride found on every Proton car features a snarling tiger, displaying strength and courage, and symbolizing the company's boldness of competing in the highly aggressive world of international automotive manufacturing. Of the 11 car-producing nations around the globe, Malaysia, the smallest and youngest car manufacturer can today proudly lay claim to having successfully produced a car from scratch in only 20 years, half the time taken by other well-established names in the motoring world. The Proton Gen2 has concluded the full circle of the company's evolution - from car assembler to a full-fledged automotive engineering company thriving on Malaysian talent, innovation and technology. Its launch in February 2004 also marked the unveiling of the Proton Platinum logo - the molten tiger - to signify premier products and services pledged to all customers of Proton.

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